Jarrod (Jay) D. Lassen

Jarrod Lassen is President of FirstBank’s South Market, where he has been employed over 24 years. During his tenure, Jarrod’s responsibilities have varied widely including 17 years managing retail banking operations and seven years managing various divisions within the Bank’s headquarters. These divisions included the credit and debit card portfolios, ATM network, check processing, and business services. 

 

Jarrod is originally from the Pacific Northwest but relocated to Colorado in 1998. He received his Bachelor of Science in Business Administration from Northwest Nazarene College in Nampa, Idaho, and is an alumna of Pacific Coast Graduate School of Banking in Seattle, Washington. 

Throughout the years, Jarrod has worked with numerous non-profit organizations. He is currently Board Chair for the Douglas County Housing Partnership, and sits on the Boards of the YMCA of Metropolitan Denver, Douglas County Business Alliance, and ACC Foundation. Finally, Jarrod is a 2014 graduate of the Leadership Denver program offered through the Denver Metro Chamber Leadership Foundation. 

 

Outside of work, Jarrod enjoys traveling with his wife, Kelly, and three children - Jonah, Aubrey, and Demri.

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